- Dan Anderson-Little
A challenge that every congregation faces in the 21st Century is how to reach out so we can share the gospel of Jesus Christ with more people. In recent years, our worship attendance has either remained flat or has declined. One of the things this tells us is that our current worship service, while meaningful and valuable to our members, is not connecting in significant ways to people who are not part of our congregation. One of the ways to expand the impact of our ministry in our community and in the world is to create more access points for people who are not currently part of any congregation. Worship is one of the main access points that churches can create to connect with more people.
A team at Trinity has come together to plan and implement a new service that we hope will draw in folks who would not otherwise connect with our current Sunday worship service.
When will this service be held? We are presently planning a weekly service to be held on Saturdays at 5 p.m.
Where will it be held? The Dining Room. This space will enable us to have flexible set-ups and will make for a more informal atmosphere. (With both the time and the place, we will be open to change if another time or place proves to be more convenient for the groups of folks we are seeking to connect with.)
Who is the target audience? The under-churched (those who grew up in the church but never really connected), the over-churched (those who, in the past, had a strong, even over-involved relationship with a church and burned out), and the de-churched (those who left the church after a painful experience in the church). While these groups all have different experiences of church, they all share a background in the church.
Can current Trinity members attend this service? Yes, Trinity members are most welcome at this service, but it is important to remember that this new service is not being designed primarily for current members. Some Trinity members may discover that they prefer this service, but this service's primary purpose is to connect with folks who currently have no church connection.
Why a target audience? Why not just create a service that appeals to everyone? One of the things we have learned from our current Sunday morning service is that no one service appeals to everyone. Different demographic groups have different preferences and needs in worship. This new service identifies a group that we know exists in our area and seeks to address their preferences and needs. As we continue to connect with other groups in our community, we will need to consider designing additional worship experiences.
What will this service be like? At this point, we do not have a final design for the service, but we know some things about it. This new service will be informal and it will use a wide variety of musical styles (jazz, folk, gospel, rock, bluegrass, world music). While typically following a basic structure for worship, it will have the freedom to experiment with a variety of forms and it will rely on multimedia (movie clips, PowerPoint, visual arts, etc.). We imagine that the service will not use paper bulletins, but will "go digital" by using a projector. The service will seek to be highly experiential, participatory, image-driven, and communal.
When will this new service begin? At this point we are committed to launching the new service in mid-May.
How will this new service be publicized? We are still developing a marketing strategy, but it will use a combination of methods including web-based marketing.
Trinity is going through a time of financial challenge? Won't this be expensive? While there will be some costs associated with the new service (we will need to rent a sound system and a projection system), we can start this service with little money. We will use musicians who are already connected to Trinity, it will be led by current members and staff, and we will use other equipment that we already have on hand. As new people get connected to this service, we anticipate that they will contribute to Trinity so the service should, in time, have a positive impact on church finances.
Who is working on this new service? The service team already consists of a core of committed members and staff: Dan Anderson-Little, Lisa Bernhard, Paul Devine, Diane O'Brien, Kate Shoemaker, Daniel Anderson-Little, Connie Torretta, Vicki Carmichael, Bill Wade, Dawn Fleishman, Rick Jeter, Vickie Jeter and Karen Coletti. We still need many people to add their gifts and talents to this effort. If you would like to participate in this new service (we need people working on music, worship planning and leadership, logistics, tech, hospitality, and public relations) please contact Dan Anderson-Little or Lisa Bernhard.